Meet the Artist

My name is Saira Azam. I specialise in on-site and in-studio customisation for luxury and corporate brands across the UK and internationally. I offer beautifully crafted calligraphy. I also offer various other services that add a touch of elegance and sophistication to various projects.
Art has always been a huge part of my life. I love a good challenge and typically won’t say “NO” to a project. Even if I’ve never tried it before, I will dive in. I’m determined to figure out how to make it happen.
These are the clients I serve with my whole heart:
- Brands and PR agencies aim to make an impact on advancing customer relationships. They add a sentimental element to the event.
- Corporate who are looking to appreciate their employees for their hard work and loyalty with memorable and personalised gifts.
- Event planners and couples who love details and are looking to offer memorable guest experience on their special occasions (Wedding, Bridal shower, Birthday party, etc.)
Why do you want to work with me?
- Brand loyalty. By personalising products, brands can honor their clients’ unique sensibility. At the same time, they honor the brand’s integrity, heritage, and product design. This creates precious keepsakes that will leave a lasting impression. Your clients will return to you and tell their friends and family about the unique personalisation.
- Flexibility of design and quick turnaround. A machine has a lot of limitations due to the unique design of products and has a slower turnaround time. I am skilled in personalizing with legible calligraphy on any shapes in fast turnaround time.
- Generates buzz. Bespoke personalisation requires attention to detail, which instantly makes the experience more attractive right away during the first glance. As people watch their names being calligraphed get them curious and want to be part of it.
- Stand Out. Awarding engraved/personalized gifts to your most loyal customers will set your business apart. Companies using a point-based system are extremely easy to replicate. Furthermore, you actively encourage loyalty. You show that your company does not just take but is genuinely invested in customers who support your brand. Hence, the reputation of your brand improves.
If you are ready to wow your guests or clients, drop an email, calligraphy@sairaarts.com
I specialise in commissioning custom paintings. These paintings feature abstract and texture work. They are tailored to suit your style and home. This personalized service ensures that every piece I create is a reflection of your unique taste and preferences. The abstract modeling paste canvases are among the best-sellers. Islamic paintings are also very popular. Both types are perfect for adding a touch of elegance to any space.
