About

As you might have guessed my name is Saira Azam, and I specialise in on-site and in-studio customisation for luxury and corporate brands. I specialise in providing beautifully crafted calligraphy and various other services that add a touch of elegance and sophistication to various projects.

Art has always been a huge part of my lifeI love a good challenge and typically won’t say “NO” to a project, even if I’ve never tried it before & will dive in, determined to figure out how to make it happen.

These are the clients I serve with my whole heart:

• Brands and PR agencies who are looking to make an impact on advancing customer relationships by adding a sentimental element to the event.
• Corporates who are looking to appreciate their employees for their hard work and loyalty with memorable and personalised gifts.
• Event planners and couples who love details and are looking to provide memorable guest experience on their special occasions (Wedding, Bridal shower, Birthday party, etc.)

Why do you want to work with me?

• Brand loyalty. By personalising products, brands are able to honour their clients’ unique sensibility, whilst at the same time honouring the brand’s integrity, heritage and product design, creating precious keepsakes that will leave a lasting impression. Your clients will likely return to you and tell their friends and family about the unique personalization.
• Flexibility of design and quick turnaround. A machine has a lot of limitations due to the unique design of products and has a slower turnaround time. I am skilled in personalizing with legible calligraphy on any shapes in fast turnaround time.
• Generates buzz. Bespoke personalization requires attention to detail, which instantly makes the experience more attractive immediately during the first glance. As people watch their names being calligraphed get them curious and want to be part of it.
• Stand Out. Awarding engraved/ personalised gifts to your most loyal customers will differentiate your business from companies who utilise a point-based system which is extremely easy to replicate. Furthermore, you actively encourage loyalty and demonstrate that your company does not just take, but also are genuinely invested in customers who support your brand. Therefore, the reputation of your brand improves.

If you are ready to wow your guests or clients, drop an email, calligraphy@sairaarts.com